Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms / edited by Serguei Netessine, Christopher S. Tang.
The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques—examples are mixed sales channels, portals, group buying, and auctions, each of wh...
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