Interpretations of Luxury Exploring the Consumer Perspective

Interpretations of Luxury Exploring the Consumer Perspective / by Linda Lisa Maria Turunen.

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the...

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Bibliographic Details
Main Author: Turunen, Linda Lisa Maria (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Edition:1st ed. 2018.
Series:Palgrave Advances in Luxury,
Springer eBook Collection.
Subjects:
Luxury goods industry.
Branding (Marketing).
Motivation research (Marketing).
Trade.
Business.
Commerce.
Globalization.
Markets.
Electronic resources (E-books)
Online Access:Click to view e-book
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Call Number: E-Book
Status: Available

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