Managing Digital Enterprise Ten Essential Topics

Managing Digital Enterprise Ten Essential Topics / by Jun Xu.

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: •...

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Bibliographic Details
Main Author: Xu, Jun (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Paris : Atlantis Press : Imprint: Atlantis Press, 2014.
Edition:1st ed. 2014.
Series:Springer eBook Collection.
Subjects:
Management.
Industrial management.
Information technology.
Business—Data processing.
Organization.
Planning.
Leadership.
Entrepreneurship.
Electronic resources (E-books)
Online Access:Click to view e-book
Holy Cross Note:Loaded electronically.
Electronic access restricted to members of the Holy Cross Community.
Table of Contents:
  • Foundation of Digital Enterprise
  • Technology Foundation and Talent Management for Digital Enterprise
  • Digital Enterprise Strategy Planning and Implementation
  • B2C Digital Enterprise: E-tailing
  • E-Services
  • B2B Digital Enterprise and Supply Chain
  • Digital Platforms
  • Digital Marketing and Advertising
  • Digital Payment Systems
  • Mobile Enterprise.

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