Description
| Summary: | Publisher description: Explores how the physical and material characteristics of language in the world give meaning to communication. Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in "geosemiotics," this key interface between semiotics and intercultural communication. Includes a "how to use this book" section, group and individual activities and a glossary of main terms.
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| Physical Description: | 1 online resource (242 pages) : illustrations |
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| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 0203422724
9780203422724
9786610072484
6610072485
9781134436910
1134436912
9781134436866
1134436866
9781134436903
1134436904
1280072482
9781280072482
0203425081
9780203425084 |
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| Language: | English. |
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| Reproduction Note: | Electronic reproduction. |
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| Source of Description, Etc. Note: | Print version record. |
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| Action Note: | digitized |
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