Discourses in place : language in the material world

Discourses in place : language in the material world / Ron Scollon, Suzie Wong Scollon.

Publisher description: Explores how the physical and material characteristics of language in the world give meaning to communication. Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture tha...

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Bibliographic Details
Main Author: Scollon, Ronald, 1939-
Other Authors: Scollon, Suzanne B. K.
Format: eBook
Language:English
Published: London ; New York : Routledge, 2003.
Subjects:
Semiotics.
Visual communication.
Indexicals (Semantics)
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
Semiotics
Visual communication
Semiotiek.
Online Access:Click for online access

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