The WetFeet insider guide to careers in advertising and public relations / WetFeet.

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Bibliographic Details
Corporate Author:	WetFeet.com (Firm)
Format:	eBook
Language:	English
Published:	San Francisco, CA : WetFeet, ©2003.
Edition:	2004 ed.
Series:	WetFeet.com insider guide.
Subjects:	Advertising > Vocational guidance. Public relations > Vocational guidance. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising > Vocational guidance Public relations > Vocational guidance
Online Access:	Click for online access

Table of Contents:

Table of Contents; The Industry at a Glance; The Industry; Overview; The Bottom Line; Inside an Advertising Agency; The Making of an Ad; Inside a Public Relations Agency; The Making of a PR Campaign; Industry Rankings; Inside the Advertising Industry; How the Advertising Industry Breaks Down; Advertising Industry Trends; Inside the Public Relations Industry; How the Public Relations Industry Breaks Down; Public Relations Industry Trends; Adspeak; The Advertising Agencies; The Agencies; Other Advertising and Interactive Marketing Agencies; The Public Relations Agencies; The Agencies.
Other PR AgenciesOn the Job; Advertising Account Manager; Advertising Media Planner; Senior Advertising Copywriter; Senior PR Account Executive; The Workplace; Lifestyle and Hours; Culture; Tr av el; Compensation and Vacation; Training; Career Notes; Insider Scoop; Getting Hired; The Recruiting Process; Interviewing Tips; Grilling Yourself; Grilling Your Interviewer; For Your Reference; Advertising Resources; Public Relations Resources.

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