Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s

Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s / James N. Dertouzos, Steven Garber.

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Bibliografske podrobnosti
Glavni avtor: Dertouzos, James N., 1950-
Corporate Authors: Rand Corporation, National Defense Research Institute (U.S.)
Drugi avtorji: Garber, Steven, 1950-
Format: eKnjiga
Jezik:English
Izdano: Santa Monica, Calif. : Rand, 2003.
Teme:
Advertising > United States > Evaluation.
TECHNOLOGY & ENGINEERING > Military Science.
HISTORY > Military > Other.
POLITICAL SCIENCE > Political Freedom.
Advertising > Evaluation
Recruiting and enlistment
United States > Armed Forces > Recruiting, enlistment, etc.
United States
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