Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s / James N. Dertouzos, Steven Garber.

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Bibliographic Details
Main Author:	Dertouzos, James N., 1950-
Corporate Authors:	Rand Corporation, National Defense Research Institute (U.S.)
Other Authors:	Garber, Steven, 1950-
Format:	eBook
Language:	English
Published:	Santa Monica, Calif. : Rand, 2003.
Subjects:	Advertising > United States > Evaluation. TECHNOLOGY & ENGINEERING > Military Science. HISTORY > Military > Other. POLITICAL SCIENCE > Political Freedom. Advertising > Evaluation Recruiting and enlistment United States > Armed Forces > Recruiting, enlistment, etc. United States
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