Description
Summary: | This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed.
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Item Description: | Title from e-book title screen (viewed June 11, 2004). Revised versions of papers presented at the Third Symposium on the Consumer Psychology of Tourism, Hospitality and Leisure, held in Melbourne, Australia, 5-8 January 2003. |
Physical Description: | 1 online resource (xiv, 335 pages) : illustrations |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9780851998657 0851998658 9781280866425 128086642X |