Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace.

Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienc...

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Bibliographic Details
Main Author: Wallace, Linda K. (Author)
Format: eBook
Language:English
Published: Chicago : American Library Association, [2004]
Subjects:
Online Access:Click for online access

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100 1 |a Wallace, Linda K.,  |e author. 
245 1 0 |a Libraries, mission & marketing :  |b writing mission statements that work /  |c Linda K. Wallace. 
246 3 1 |a Libraries, mission and marketing 
264 1 |a Chicago :  |b American Library Association,  |c [2004] 
264 4 |c ©2004 
300 |a 1 online resource (vi, 82 pages) 
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504 |a Includes bibliographical references (pages 77-78) and index. 
505 0 0 |t Putting the mission in mission statement --  |t Marketing, mission, and message --  |t Writing a mission statement --  |t Putting your statement to work --  |t Mission statements. 
588 0 |a Print version record. 
520 |a Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. 
650 0 |a Libraries  |x Aims and objectives. 
650 0 |a Mission statements. 
650 0 |a Library planning. 
650 0 |a Libraries  |x Marketing. 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Library & Information Science  |x Archives & Special Libraries.  |2 bisacsh 
650 0 7 |a Libraries  |x Aims and objectives.  |2 cct 
650 0 7 |a Mission statements.  |2 cct 
650 0 7 |a Library planning.  |2 cct 
650 0 7 |a Libraries  |x Marketing.  |2 cct 
650 7 |a Libraries  |x Aims and objectives  |2 fast 
650 7 |a Libraries  |x Marketing  |2 fast 
650 7 |a Library planning  |2 fast 
650 7 |a Mission statements  |2 fast 
776 0 8 |i Print version:  |a Wallace, Linda K.  |t Libraries, mission & marketing.  |d Chicago : American Library Association, ©2004  |z 0838908675  |w (DLC) 2003015471  |w (OCoLC)52688180 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3001659  |y Click for online access 
903 |a EBC-AC 
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