Web copy that sells : the revolutionary formula for creating killer copy every time

Web copy that sells : the revolutionary formula for creating killer copy every time / Maria Veloso.

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Bibliographic Details
Main Author:	Veloso, Maria
Format:	eBook
Language:	English
Published:	New York : AMACOM, ©2005.
Subjects:	Electronic commerce. Web sites > Design. Internet marketing. Internet advertising. BUSINESS & ECONOMICS > Marketing > Telemarketing. BUSINESS & ECONOMICS > Marketing > Multilevel. BUSINESS & ECONOMICS > Mail Order. BUSINESS & ECONOMICS > Marketing > Direct. BUSINESS & ECONOMICS > E-Commerce > Internet Marketing. Electronic commerce Internet advertising Internet marketing Web sites > Design
Online Access:	Click for online access

Table of Contents:

Getting started : the dynamics of web selling
A simple blueprint for writing killer web copy
From prospects to purchasers : the psychological motivators
Crafting your copy
E-mail marketing : the Internet's killer application
Online marketing communications : it's what you do after people visit your website that counts
Last but not least : tying it all together.