Advertising : a cultural economy

Advertising : a cultural economy / Liz McFall.

With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of...

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Bibliographic Details
Main Author: McFall, Elizabeth Rose
Format: eBook
Language:English
Published: London : SAGE, 2004.
Series:Culture, representation, and identities.
Subjects:
Advertising > History.
Advertising > Social aspects.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising > Social aspects
Soziales System
Werbung
Kultur
Reclame.
Culturele aspecten.
Economische aspecten.
History
Online Access:Click for online access
Description
Summary:With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry.
Physical Description:1 online resource (viii, 208 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781412932899
1412932890
9781446215418
1446215415
1280368705
9781280368707
9786610368709
6610368708
Language:English.
Source of Description, Etc. Note:Print version record.

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