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|2 bisacsh
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|a HCDD
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|a McFall, Elizabeth Rose.
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|a Advertising :
|b a cultural economy /
|c Liz McFall.
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|a London :
|b SAGE,
|c 2004.
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|a 1 online resource (viii, 208 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
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|a data file
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|a Culture, representation and identity series
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|a Includes bibliographical references and index.
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|a Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires.
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|a With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry.
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|a Print version record.
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546 |
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|a English.
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650 |
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|a Advertising
|x History.
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650 |
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|a Advertising
|x Social aspects.
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650 |
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|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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650 |
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7 |
|a Advertising
|2 fast
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650 |
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7 |
|a Advertising
|x Social aspects
|2 fast
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|a Soziales System
|2 gnd
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|a Werbung
|2 gnd
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|a Kultur
|2 gnd
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1 |
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|a Reclame.
|2 gtt
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1 |
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|a Culturele aspecten.
|2 gtt
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1 |
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|a Economische aspecten.
|2 gtt
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|a History
|2 fast
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|i has work:
|a Advertising (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFP9rYD4fwm4TgTKwhd6Vd
|4 https://id.oclc.org/worldcat/ontology/hasWork
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0 |
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|i Print version:
|a McFall, Elizabeth Rose.
|t Advertising.
|d London ; Thousand Oaks, Calif. : Sage Publications, 2004
|z 0761942548
|z 9780761942542
|w (DLC) 2003110017
|w (OCoLC)57579627
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830 |
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|a Culture, representation, and identities.
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856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=254591
|y Click for online access
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|a EBC-AC
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