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|a BUS
|x 002000
|2 bisacsh
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a McFall, Elizabeth Rose.
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| 245 |
1 |
0 |
|a Advertising :
|b a cultural economy /
|c Liz McFall.
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| 260 |
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|a London :
|b SAGE,
|c 2004.
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| 300 |
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|a 1 online resource (viii, 208 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a data file
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| 490 |
1 |
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|a Culture, representation and identity series
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires.
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| 520 |
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|a With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry.
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| 588 |
0 |
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|a Print version record.
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| 546 |
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|a English.
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| 650 |
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0 |
|a Advertising
|x History.
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| 650 |
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0 |
|a Advertising
|x Social aspects.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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| 650 |
|
7 |
|a Advertising
|2 fast
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| 650 |
|
7 |
|a Advertising
|x Social aspects
|2 fast
|
| 650 |
|
7 |
|a Soziales System
|2 gnd
|
| 650 |
|
7 |
|a Werbung
|2 gnd
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| 650 |
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7 |
|a Kultur
|2 gnd
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| 650 |
1 |
7 |
|a Reclame.
|2 gtt
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| 650 |
1 |
7 |
|a Culturele aspecten.
|2 gtt
|
| 650 |
1 |
7 |
|a Economische aspecten.
|2 gtt
|
| 655 |
|
7 |
|a History
|2 fast
|
| 758 |
|
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|i has work:
|a Advertising (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFP9rYD4fwm4TgTKwhd6Vd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a McFall, Elizabeth Rose.
|t Advertising.
|d London ; Thousand Oaks, Calif. : Sage Publications, 2004
|z 0761942548
|z 9780761942542
|w (DLC) 2003110017
|w (OCoLC)57579627
|
| 830 |
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0 |
|a Culture, representation, and identities.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=254591
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
|