Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

Saved in:

Bibliographic Details
Main Author:	Halinen, Aino, 1961-
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 1997.
Series:	Routledge advances in management and business studies.
Subjects:	Relationship marketing. Service industries > Marketing. Relationship marketing > Finland > Case studies. Advertising agencies > Customer services > Finland > Case studies. Advertising agencies > Customer services Relationship marketing Service industries > Marketing Finland Electronic books. Case studies Case studies. Études de cas.
Online Access:	Click for online access

Click for online access

Holdings details from Online
Status:	Available

Similar Items