Pathways less travelled to value creation : interaction, dialogue and knowledge generation

Pathways less travelled to value creation : interaction, dialogue and knowledge generation / guest editor, David Ballantyne.

Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided. In this special issue edition entitled "Pathways less traveled to value creation: interac...

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Bibliographic Details
Other Authors: Ballantyne, David
Format: eBook
Language:English
Published: [Bradford, England] : Emerald Group Pub., 2004.
Series:Journal of business & industrial marketing ; v. 19, no. 2.
Subjects:
Relationship marketing.
Marketing.
Customer relations.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Customer relations
Marketing
Relationship marketing
Online Access:Click for online access
Table of Contents:
  • Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood.

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