E-commerce relationship marketing

E-commerce relationship marketing / Guest editors Jerry Fjermestab and Nicholas C. Romano, Jr.

E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface. In the broader sense E-commerce marketing is comprised of electronic-based...

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Bibliographic Details
Other Authors: Fjermestab, Jerry, Romano, Nicholas C.
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2004.
Series:Journal of enterprise information management ; v. 17, no. 6.
Subjects:
Electronic commerce.
Relationship marketing.
BUSINESS & ECONOMICS > Sales & Selling > General.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Commerce.
Electronic commerce
Relationship marketing
Online Access:Click for online access
Table of Contents:
  • Abstracts & keywords
  • Guest editorial
  • E-relationship marketing
  • From "ancient" to "modern"
  • Text clustering and summary techniques for CRM message management
  • SiteQual
  • The impact of e-marketplaces on dyadic buyer-supplier relationships
  • Integrating diverse ERP systems
  • Note from the publisher.

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