Niche envy : marketing discrimination in the digital age

Niche envy : marketing discrimination in the digital age / Joseph Turow.

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over pers...

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Bibliographic Details
Main Author: Turow, Joseph
Format: eBook
Language:English
Published: Cambridge, Mass. : MIT Press, ©2006.
Subjects:
Consumer profiling.
Market segmentation.
Marketing > Technological innovations.
Customer services > Technological innovations.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer profiling
Customer services > Technological innovations
Market segmentation
Marketing > Technological innovations
Online Access:Click for online access
Table of Contents:
  • A major transformation
  • Confronting new worries
  • Drawing on the past
  • The Internet as test bed
  • Rethinking television
  • The customized store
  • Issues of trust
  • Envy, suspicion, and the public sphere.

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