Mediasport / edited by Lawrence A. Wenner.

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Bibliographic Details
Other Authors:	Wenner, Lawrence A. (Editor)
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 1998.
Subjects:	Mass media and sports. Sports > Social aspects. Mass media and sports Sports > Social aspects Massenmedien Sport Sportsoziologie Aufsatzsammlung Sport. Massamedia. Sociale aspecten.
Online Access:	Click for online access

Table of Contents:

Playing the MediaSport Game / Lawrence A. Wenner
MediaSport: Technology and the Commodification of Postmodern Sport / Michael R. Real
MediaSport Studies: Key Research and Emerging Issues / Kathleen M. Kinkema / Janet C. Harris
Circuits of Promotion: Media, Marketing and the Globalization of Sport / David Whitson
The Evolving Television Sports Marketplace / Robert V. Bellamy, Jr.
Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing / Pamela J. Creedon.

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