Electronic commerce in the retail sector : from exploratory channel to strategic necessity / guest editors Neil F. Doherty and Fiona Ellis-Chadwick.

Whilst the Internet is already exerting a considerable impact upon society, in general, it is in the arena of trade and commerce that the Internet's most significant influence has been witnessed. As global competition intensifies, an organization's effective operational performance, and co...

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Bibliographic Details
Other Authors: Doherty, Neil F., Ellis-Chadwick, Fiona
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2006.
Series:International journal of retail & distribution management ; v. 34, no. 4/5.
Subjects:
Online Access:Click for online access
Description
Summary:Whilst the Internet is already exerting a considerable impact upon society, in general, it is in the arena of trade and commerce that the Internet's most significant influence has been witnessed. As global competition intensifies, an organization's effective operational performance, and competitive positioning have become more dependent upon its ability to successfully exploit information technologies. Against this background, the Internet, through its high levels of connectivity, reach and adoption, has probably become the most influential of the vast array of technologies available to busine.
Physical Description:1 online resource (197 pages)
Bibliography:Includes bibliographical references.
ISBN:184544986X
9781845449865
1845449878
9781845449872
ISSN:0959-0552 ;
Source of Description, Etc. Note:Print version record.