Electronic commerce in the retail sector : from exploratory channel to strategic necessity

Electronic commerce in the retail sector : from exploratory channel to strategic necessity / guest editors Neil F. Doherty and Fiona Ellis-Chadwick.

Whilst the Internet is already exerting a considerable impact upon society, in general, it is in the arena of trade and commerce that the Internet's most significant influence has been witnessed. As global competition intensifies, an organization's effective operational performance, and co...

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Bibliographic Details
Other Authors: Doherty, Neil F., Ellis-Chadwick, Fiona
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2006.
Series:International journal of retail & distribution management ; v. 34, no. 4/5.
Subjects:
Electronic commerce.
Retail trade > Management.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic commerce
Retail trade > Management
Online Access:Click for online access

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