Promotion of services

Promotion of services / guest editor, Marla Royne Stafford.

About the Guest Editor Dr Marla Royne Stafford is on the marketingfaculty at the University of Memphis. Prior to joining the University ofMemphis, Dr Stafford was an associate professor of marketing at theUniversity of North Texas. She received her PhD from the University ofGeorgia.

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Bibliographic Details
Other Authors: Stafford, Marla R., 1960-
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2002.
Series:Journal of services marketing ; v. 16, no. 5.
Subjects:
Marketing.
Service industries.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Service industries
Online Access:Click for online access
Description
Summary:About the Guest Editor Dr Marla Royne Stafford is on the marketingfaculty at the University of Memphis. Prior to joining the University ofMemphis, Dr Stafford was an associate professor of marketing at theUniversity of North Texas. She received her PhD from the University ofGeorgia.
Physical Description:1 online resource (93 pages)
Bibliography:Includes bibliographical references.
ISBN:1845446887
9781845446888
ISSN:0887-6405 ;
Source of Description, Etc. Note:Print version record.

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