Market orientation and service firm performance : a research agenda

Market orientation and service firm performance : a research agenda / guest editors, Brendan J. Gray and Graham J. Hooley.

Market orientation is a corner-stone of marketing and management strategy. However, relatively little research has been conducted into the relationship between market orientation and performance in the context of services firms. This is surprising, given the rapid growth of the services sector in th...

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Bibliographic Details
Other Authors: Gray, Brendan J., Hooley, Graham J.
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2002.
Series:European journal of marketing ; v. 36, no. 9/10.
Subjects:
Marketing.
Service industries > Marketing.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Service industries > Marketing
Online Access:Click for online access
Description
Summary:Market orientation is a corner-stone of marketing and management strategy. However, relatively little research has been conducted into the relationship between market orientation and performance in the context of services firms. This is surprising, given the rapid growth of the services sector in the past years, and its importance as a source of job creation and wealth.
Physical Description:1 online resource (211 pages)
Bibliography:Includes bibliographical references.
ISBN:1845446208
9781845446208
ISSN:0309-0566 ;
Language:Includes abstracts in English, French, German and Spanish.
Source of Description, Etc. Note:Print version record.

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