Developments in human observation methodologies

Developments in human observation methodologies / guest editors, Nick Lee, Amanda J. Broderick.

The editors' intention with this e-book was to collect a set of papers which primarily look to the future of observational research in marketing, while remaining in some way cognizant of the rich history of observational research. To the editors, observational research is any research which col...

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Bibliographic Details
Other Authors: Lee, Nick, 1975-, Broderick, Amanda J.
Format: eBook
Language:English
Published: [Bradford, England] : Emerald, 2007.
Series:Qualitative market research ; v. 10, no. 1.
Subjects:
Marketing research > Methodology.
Consumers > Research > Methodology.
Consumer behavior.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer behavior
Consumers > Research > Methodology
Marketing research > Methodology
Online Access:Click for online access
Table of Contents:
  • Cover
  • CONTENTS
  • EDITORIAL ADVISORY AND REVIEW BOARD
  • The past, present and future of observational research in marketing
  • Access to reality: observations on observational methods
  • Applications of functional magnetic resonance imaging for market research
  • Mapping the mind for the modern market researcher
  • The Mindcam methodology: perceiving through the native's eye
  • Can managers use handheld technologies to support salespeople?
  • The application of physiological observation methods to emotion research
  • Book review.

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