Whoever tells the best story wins : how to use your own stories to communicate with power and impact / Annette Simmons.

"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a &quo...

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Bibliographic Details
Main Author: Simmons, Annette
Format: eBook
Language:English
Published: New York : Amacom, ©2007.
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Online Access:Click for online access

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100 1 |a Simmons, Annette. 
245 1 0 |a Whoever tells the best story wins :  |b how to use your own stories to communicate with power and impact /  |c Annette Simmons. 
260 |a New York :  |b Amacom,  |c ©2007. 
300 |a 1 online resource (x, 226 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages 213-216) and index. 
505 0 |a PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. 
588 0 |a Print version record. 
520 1 |a "People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket 
650 0 |a Business communication. 
650 0 |a Storytelling. 
650 7 |a BUSINESS & ECONOMICS  |x Business Communication  |x Meetings & Presentations.  |2 bisacsh 
650 7 |a Business communication.  |2 blmlsh 
650 7 |a Storytelling.  |2 blmlsh 
650 7 |a Business communication  |2 fast 
650 7 |a Storytelling  |2 fast 
655 7 |a dissertations.  |2 aat 
655 7 |a Academic theses  |2 fast 
655 7 |a Academic theses.  |2 lcgft 
655 7 |a Thèses et écrits académiques.  |2 rvmgf 
758 |i has work:  |a Whoever tells the best story wins (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGrHwDrV8P3QxFGQMd98T3  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Simmons, Annette.  |t Whoever tells the best story wins.  |d New York : Amacom, ©2007  |z 0814409148  |z 9780814409145  |w (DLC) 2006036889  |w (OCoLC)76074101 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=876801  |y Click for online access 
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