Customer loyalty, retention, and customer relationship management.

Customer loyalty, retention, and customer relationship management.

Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company's specific brand, but also tend to have these customer's become "brand advocates" in attracting new customers for that company? In this e-boo...

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Bibliographic Details
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2006.
Series:Journal of consumer marketing ; v. 23, no. 7.
Subjects:
Customer relations.
Consumer behavior.
BUSINESS & ECONOMICS > Customer Relations.
Consumer behavior
Customer relations
Online Access:Click for online access
Table of Contents:
  • Cover; Contents; Editorial; Using private label credit cards as a loyalty tool; Using customer equity models to improve loyalty and profits; The art of storytelling: how loyalty marketers can build emotional connections to their brands; Life is not a shopping cart: three keys to building brands and improving customer loyalty; The role of loyalty programs in behavioral and affective loyalty; Lasting customer loyalty: a total customer experience approach; Segmenting customer-brand relations: beyond the personal relationship metaphor; Look after me and I will look after you!

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