Building a brand : an Emerald guide.

Building a brand : an Emerald guide.

"Branding'' has been one of the most prominent of corporate buzzwords in recent years. But what is it all about? Although opinions will vary dramatically, there are some fundamental issues that underpin it. Branding is about distinguishing yourself from the competition.

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Bibliographic Details
Format: eBook
Language:English
Published: Bradford, England : Emerald Group Pub., ©2004.
Subjects:
Advertising.
Marketing.
marketing.
Advertising
Marketing
Online Access:Click for online access
Description
Summary:"Branding'' has been one of the most prominent of corporate buzzwords in recent years. But what is it all about? Although opinions will vary dramatically, there are some fundamental issues that underpin it. Branding is about distinguishing yourself from the competition.
Physical Description:1 online resource (86 pages)
ISBN:9781846632662
1846632668
Source of Description, Etc. Note:Print version record.

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