Understanding approaches to garment fit / guest editor, Rose Otieno.

Kaydedildi:
Detaylı Bibliyografya
Diğer Yazarlar: Otieno, Rose
Materyal Türü: Ekitap
Dil:English
Baskı/Yayın Bilgisi: [Bradford, England] : Emerald, [2007]
Seri Bilgileri:Journal of fashion marketing and management ; v. 11, no. 3.
Konular:
Online Erişim:Click for online access
Diğer Bilgiler
Özet:The concept of fit continues to be both elusive and inconclusive and as a construct, fit is difficult to study objectively. Throughout history body size and shape have presented great dilemma for wearers, makers and marketers of garments. The greatest challenge has been to measure the body adequately enough to generate garments that fit the body in a way that wearers prefer. In understanding garment fit, three themes emerge: how to efficiently measure the body in order to capture size and shape; how to analyze and utilize data to create a match between the body, garments and consumer preferenc.
Diğer Bilgileri:Title from PDF caption (viewed November 27, 2007).
Fiziksel Özellikler:1 online resource
Bibliyografya:Includes bibliographical references.
ISBN:9781846635410
1846635411
1846635403
9781846635403
ISSN:1361-2026 ;