Special issue : design and business, artistry for the strategist, a design toolkit for strategy, possibility thinking, achieving customer-centered design, design education for business

Special issue : design and business, artistry for the strategist, a design toolkit for strategy, possibility thinking, achieving customer-centered design, design education for business / [guest editors, Jeanne Liedtka, Roger Martin and Dt Ogilvie].

We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never...

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Bibliographic Details
Other Authors: Liedtka, Jeanne, Martin, Roger, Ogilvie, dt
Format: eBook
Language:English
Published: [Bradford, England] : Emerald, [2007]
Series:Journal of business strategy ; v. 28, no. 4.
Subjects:
Business planning.
Creative ability in business.
BUSINESS & ECONOMICS > Strategic Planning.
Business planning
Creative ability in business
Online Access:Click for online access
Table of Contents:
  • Cover; Table of contents; Editors' note; Design and business: why can't we be friends?; Artistry for the strategist; The second road of thought: how design offers strategy a new toolkit; Possibility thinking: lessons from breakthrough engineering; Abduction: a pre-condition for the intelligent design of strategy; Daily life, not markets: customer-centered design; Learning to design: giving purpose to heart, hand and mind; The practice of breakthrough strategies by design; Strategizing through playful design.

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