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00000cam a2200000 a 4500 |
| 001 |
ocn182561450 |
| 003 |
OCoLC |
| 005 |
20240623213015.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
071128s2007 enk ob 000 0 eng d |
| 040 |
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|a N$T
|b eng
|e pn
|c N$T
|d YDXCP
|d OCLCQ
|d IDEBK
|d E7B
|d NRU
|d OCLCQ
|d OCLCF
|d OCLCQ
|d NLGGC
|d DEBSZ
|d OCLCQ
|d EBLCP
|d OCLCQ
|d LOA
|d COCUF
|d MOR
|d PIFAG
|d ZCU
|d MERUC
|d OCLCQ
|d U3W
|d STF
|d WRM
|d NRAMU
|d ICG
|d VT2
|d OCLCQ
|d WYU
|d TKN
|d DKC
|d OCLCQ
|d UKAHL
|d OCLCQ
|d OCLCO
|d OCLCL
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| 019 |
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|a 647671956
|a 764481551
|a 935265865
|a 961616168
|a 962685886
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| 020 |
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|a 9781846634918
|q (electronic bk.)
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| 020 |
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|a 1846634911
|q (electronic bk.)
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| 020 |
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|z 9781846634901
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| 035 |
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|a (OCoLC)182561450
|z (OCoLC)647671956
|z (OCoLC)764481551
|z (OCoLC)935265865
|z (OCoLC)961616168
|z (OCoLC)962685886
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| 043 |
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|a ae-----
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| 050 |
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4 |
|a HG173
|b .E44eb vol. 25, no. 4
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| 072 |
|
7 |
|a BUS
|x 004000
|2 bisacsh
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| 049 |
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|a HCDD
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| 245 |
0 |
0 |
|a Emerging perspectives on the marketing of financial services /
|c guest editor, Hooman Estelami.
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| 260 |
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|a [Bradford, England] :
|b Emerald,
|c [2007]
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a International journal of bank marketing : for the financial services sector,
|x 0265-2323 ;
|v v. 25, no. 4
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| 500 |
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|a Title from PDF title page (viewed November 28, 2007).
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| 504 |
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|a Includes bibliographical references.
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| 520 |
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|a A fundamental requirement for the social and economic stability of any modern society is the financial security of its citizens. In that sense, financial services marketers have a unique opportunity to engage in activities that help build consumer wealth and establish a mutual sense of trust with their customers. To provide a mechanism for such an engagement, in November of 2006, a conference on the Marketing of Financial Services was hosted at Fordham University in New York. Of the nearly fifty papers that were submitted to the conference, a total of four were selected for publication in this.
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| 505 |
0 |
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|a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; An exploratory study of negative option marketing: good, bad or ugly?; Music, scent and time preferences for waiting lines; The adoption and usage of credit cards by urban-affluent consumers in China; Relational benefits and customer satisfaction in retail banking; Call for papers.
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| 650 |
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|a Financial services industry
|x Marketing.
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| 650 |
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0 |
|a Financial institutions
|x Marketing.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Banks & Banking.
|2 bisacsh
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| 650 |
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7 |
|a Financial institutions
|x Marketing
|2 fast
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| 650 |
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7 |
|a Financial services industry
|x Marketing
|2 fast
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| 700 |
1 |
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|a Estelami, Hooman.
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| 758 |
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|i has work:
|a Emerging perspectives on the marketing of financial services (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFw9H8MjqKpFw3bvYqqTVC
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|a Estelami, Hooman.
|t Emerging Perspectives on the Marketing of Financial Services : Emerging Perspectives on the Marketing of Financial Services.
|d Bradford : Emerald Group Publishing Limited, ©2007
|z 9781846634901
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| 830 |
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0 |
|a International journal of bank marketing ;
|v v. 25, no. 4.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=320616
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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