Thinking allowed / [editor, Keith Crosier].

The history of this e-book lies in the number and variety of submissions received during 2006 that were not explicitly about the application of marketing intelligence to marketing planning, and not of an altogether orthodox type, but seemed to us to have something to say would interest open-minded m...

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Bibliographic Details
Other Authors: Crosier, Keith
Format: eBook
Language:English
Published: [Bradford, England] : Emerald, [2007]
Series:Marketing intelligence & planning ; v. 25, no. 3.
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Online Access:Click for online access

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