Thinking allowed / [editor, Keith Crosier].

The history of this e-book lies in the number and variety of submissions received during 2006 that were not explicitly about the application of marketing intelligence to marketing planning, and not of an altogether orthodox type, but seemed to us to have something to say would interest open-minded m...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
مؤلفون آخرون: Crosier, Keith
التنسيق: كتاب الكتروني
اللغة:English
منشور في: [Bradford, England] : Emerald, [2007]
سلاسل:Marketing intelligence & planning ; v. 25, no. 3.
الموضوعات:
الوصول للمادة أونلاين:Click for online access