Managing global customers : an integrated approach

Managing global customers : an integrated approach / George S. Yip, Audrey J.M. Bink.

Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their f...

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Bibliographic Details
Main Author: Yip, George S.
Other Authors: Bink, Audrey J. M.
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2007.
Subjects:
Customer relations > Management.
International business enterprises > Management.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Customer relations > Management
International business enterprises > Management
Kundenmanagement
Multinationales Unternehmen
Relations avec la clientèle > Gestion.
Entreprises multinationales > gestion.
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