Principles of general management : the art and science of getting results across organizational boundaries / John L. Colley, Jr. [and others] ; foreword by Robert F. Bruner.

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Bibliographic Details
Other Authors: Colley, John L., Jr., 1930-2020
Format: eBook
Language:English
Published: New Haven : Yale University Press, ©2007.
Subjects:
Online Access:Click for online access
Table of Contents:
  • General management in economic context
  • General management in organizational context
  • The roles and tasks of the general manager
  • The efficacy of strategic management
  • The strategic management process
  • Fundamentals of strategy formation
  • The strategic plan : purpose, direction, and goals
  • The business plan : scale and resources
  • The annual plan : anticipated actions
  • The business model
  • The relationship between cash flow and growth
  • Product, marketing, and pricing strategies
  • Relating productivity and firm growth
  • Residual income, EVA, and corporate capital charges
  • The allocation (redeployment) of capital (cash)
  • Share repurchases
  • Making effective decisions
  • Organizing and aligning
  • Staffing
  • Integrating
  • Executing
  • Controlling and reporting
  • Learning and innovation
  • Public relations and advocacy
  • Reflections on general management.