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Principles of general manageme...
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Principles of general management : the art and science of getting results across organizational boundaries / John L. Colley, Jr. [and others] ; foreword by Robert F. Bruner.
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Bibliographic Details
Other Authors:
Colley, John L., Jr., 1930-2020
Format:
eBook
Language:
English
Published:
New Haven :
Yale University Press,
©2007.
Subjects:
Industrial management.
Strategic planning.
Corporate governance.
BUSINESS & ECONOMICS
>
Management Science.
BUSINESS & ECONOMICS
>
Organizational Behavior.
BUSINESS & ECONOMICS
>
Industrial Management.
BUSINESS & ECONOMICS
>
Management.
BUSINESS & ECONOMICS
>
General.
Corporate governance
Industrial management
Strategic planning
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Table of Contents
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Table of Contents:
General management in economic context
General management in organizational context
The roles and tasks of the general manager
The efficacy of strategic management
The strategic management process
Fundamentals of strategy formation
The strategic plan : purpose, direction, and goals
The business plan : scale and resources
The annual plan : anticipated actions
The business model
The relationship between cash flow and growth
Product, marketing, and pricing strategies
Relating productivity and firm growth
Residual income, EVA, and corporate capital charges
The allocation (redeployment) of capital (cash)
Share repurchases
Making effective decisions
Organizing and aligning
Staffing
Integrating
Executing
Controlling and reporting
Learning and innovation
Public relations and advocacy
Reflections on general management.
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