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4 |
|a HD30.255
|b .E88 2006eb
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| 072 |
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7 |
|a BUS
|x 072000
|2 bisacsh
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| 072 |
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7 |
|a TQ
|2 bicssc
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Esty, Daniel C.
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| 245 |
1 |
0 |
|a Green to gold :
|b how smart companies use environmental strategy to innovate, create value, and build competitive advantage /
|c Daniel C. Esty and Andrew S. Winston.
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| 260 |
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|a New Haven [Conn.] :
|b Yale University Press,
|c 2006.
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| 300 |
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|a 1 online resource (xv, 366 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 380 |
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|a Bibliography.
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| 504 |
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|a Includes bibliographical references (pages 321-348) and index.
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| 505 |
0 |
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|a Introduction : The environmental lens -- pt. 1. Preparing for a new world -- 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world -- 2. Natural drivers of the Green Wave : environmental problems and how they shape markets -- 3. Who's behind the Green Wave? : stakeholders and the power they wield -- pt. 2. Strategies for building Eco-Advantage -- 4. Managing the downside : green-to-gold plays to reduce cost and risk -- 5. Building the upside : green-to-gold plays to drive revenues and create intangible value -- pt. 3. What WaveRiders do -- 6. The Eco-Advantage mindset : looking through an environmental lens -- 7. Eco-tracking : understanding your company's environmental "footprint" -- 8. Redesigning your world : designing for the environment and "greening" the supply chain -- 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship -- pt. 4. Putting it all together -- 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage -- 11. Taking action : execution for sustained competitive advantage -- 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans -- Appendix 1. Additional resources -- Appendix 2. Methodological overview -- Appendix 3. Most relevant tools for each green-to-gold play.
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| 588 |
0 |
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|a Print version record.
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| 520 |
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|a This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corp
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| 546 |
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|a English.
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| 650 |
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0 |
|a Industrial management
|x Environmental aspects.
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| 650 |
|
0 |
|a Corporations
|x Environmental aspects.
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| 650 |
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0 |
|a Business enterprises
|x Environmental aspects.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Development
|x Sustainable Development.
|2 bisacsh
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| 650 |
|
7 |
|a Business enterprises
|x Environmental aspects
|2 fast
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| 650 |
|
7 |
|a Corporations
|x Environmental aspects
|2 fast
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| 650 |
|
7 |
|a Industrial management
|x Environmental aspects
|2 fast
|
| 650 |
|
7 |
|a Multinationales Unternehmen
|2 gnd
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| 650 |
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7 |
|a Umweltbewusstsein
|2 gnd
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| 650 |
|
7 |
|a Umweltbezogenes Management
|2 gnd
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| 650 |
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7 |
|a Wettbewerbsvorteil
|2 gnd
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| 700 |
1 |
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|a Winston, Andrew S.
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| 758 |
|
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|i has work:
|a Green to gold (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFQGr7xG6PTpJxJhgGjbJP
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Esty, Daniel C.
|t Green to gold.
|d New Haven [Conn.] : Yale University Press, 2006
|z 9780300119978
|z 0300119976
|w (DLC) 2006022012
|w (OCoLC)70335029
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3420338
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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