| Summary: | Over the past few years many people have experienced a profound sense of unease at the succession of strategic movements carried out by companies, which has led them to question the hidden meaning behind the torrent of management-speak. There is, moreover, a contradiction between the aspirations to a company's social responsibility, aspirations to sustainable development and practices widely used in management circles argued that, by focusing on techniques aimed at optimising results in the short term, marketing obliterates any sense of meaning or ethics in favour of rationalism and utilitaria.
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