Mobile customer relationship management

Mobile customer relationship management / guest editor, Ragnar Schierholz.

This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to...

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Bibliographic Details
Other Authors: Schierholz, Ragnar
Format: eBook
Language:English
Published: [Bradford, England] : Emerald, 2007.
Series:Business process management journal ; v. 13, no. 6.
Subjects:
Mobile commerce > Case studies.
Customer relations > Management > Case studies.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Mobile commerce
Case studies
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Status: Available

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