Mad cows and mother's milk : the perils of poor risk communication

Mad cows and mother's milk : the perils of poor risk communication / William Leiss and Douglas Powell.

"Mad Cows and Mother's Milk uses high-profile examples - including the mad cow fiasco in the United Kingdom, E. coli outbreaks, and silicone breast implants - to outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and mal...

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Bibliographic Details
Main Author: Leiss, William, 1939-
Other Authors: Powell, Douglas Alan, 1962-
Format: eBook
Language:English
Published: Montreal ; Ithaca : McGill-Queen's University Press, 2004.
Edition:2nd ed.
Subjects:
Health risk communication.
Health risk assessment.
Communication.
Risk management.
Misinformation.
risk management.
HEALTH & FITNESS > Safety.
MEDICAL > Health Risk Assessment.
Risk management
Communication
Health risk assessment
Health risk communication
Risques pour la sante > Communication.
Risques pour la sante > Evaluation.
Online Access:Click for online access
Table of Contents:
  • Mad cows or crazy communications?
  • A diagnostic for risk communication failures
  • Dioxins, or chemical stigmata
  • Hamburger hell
  • Silicone breasts
  • Lost in regulatory space : rBST
  • Gene escape
  • Mother's milk
  • Ten lessons
  • Two stinking cows : the mismanagement of BSE risk in North America
  • A night at the climate casino : Canada and the Kyoto quagmire
  • Life in the fast lane : an introduction to genomics risks.

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