Ethnography at work

Ethnography at work / Brian Moeran.

Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over...

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Bibliographic Details
Main Author: Moeran, Brian, 1944-
Format: eBook
Language:English
Published: Oxford, UK ; New York : Berg, 2006.
Subjects:
Advertising agencies > Japan.
Advertising > Japan.
Business anthropology > Japan.
Ethnology > Fieldwork > Japan.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising agencies
Business anthropology
Ethnology > Fieldwork
Japan
Online Access:Click for online access
Description
Summary:Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.
Physical Description:1 online resource (xi, 152 pages)
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliography:Includes bibliographical references (pages 129-150) and index.
ISBN:9781847883216
1847883214
9781474214766
1474214762
Reproduction Note:Electronic reproduction.
Source of Description, Etc. Note:Print version record.
Action Note:digitized

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