Description
| Summary: | The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributio.
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| Physical Description: | 1 online resource (ix, 376 pages) : illustrations |
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| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9783110197389
3110197383 |
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| Reproduction Note: | Electronic reproduction. |
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| Source of Description, Etc. Note: | Print version record. |
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| Action Note: | digitized |
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