The religious dimensions of advertising

The religious dimensions of advertising / Tricia Sheffield.

This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkhe...

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Bibliographic Details
Main Author: Sheffield, Tricia
Format: eBook
Language:English
Published: New York : Palgrave Macmillan, 2006.
Edition:1st ed.
Series:Religion/culture/critique.
Subjects:
Religion in advertising.
Consumption (Economics) > Religious aspects.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consumption (Economics) > Religious aspects
Religion in advertising
Reclame.
Religieuze aspecten.
Online Access:Click for online access
Description
Summary:This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems.
Physical Description:1 online resource (xvi, 190 pages)
Bibliography:Includes bibliographical references (pages 179-184) and index.
ISBN:9780230601406
0230601405
1281360996
9781281360991
9781349535453
1349535451
Source of Description, Etc. Note:Print version record.

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