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20240809213013.0 |
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|a UKPGM
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|a 9780230601406
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|a 0230601405
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|a 1281360996
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|a 9781281360991
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|q (hbk.)
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7 |
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|a 10.1057/9780230601406
|2 doi
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| 035 |
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|a (OCoLC)314880412
|z (OCoLC)123286995
|z (OCoLC)437187452
|z (OCoLC)746503793
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|z (OCoLC)821618820
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| 037 |
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|a 303228
|b Palgrave Macmillan
|n http://www.palgraveconnect.com
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|a HF5821
|b .S49 2006eb
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|a BUS
|x 002000
|2 bisacsh
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|a HRAB, JFC
|2 bicssc
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Sheffield, Tricia.
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| 245 |
1 |
4 |
|a The religious dimensions of advertising /
|c Tricia Sheffield.
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| 250 |
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|a 1st ed.
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| 260 |
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|a New York :
|b Palgrave Macmillan,
|c 2006.
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| 300 |
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|a 1 online resource (xvi, 190 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
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|b PDF
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| 490 |
1 |
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|a Religion/culture/critique
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| 520 |
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|a This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems.
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|a Preface * Introduction * Part I: Totemic Desires * On Religion * Marx and Commodities: Use-value and exchange value * The Fetishism of Commodities * Jhally?s Four Stages of Advertising * Advertising as Religion? * Part II: Worshiping a Totem: Emile Durkheim?s Theories of Religion * Durkheim?s Definition of Religion * Totemism * The God/Society Equation * Totemism and Advertising * Part III: Locating Religious Dimensions in the History of Advertising * 1880-1920: The Rise of Industrial Capitalism * 1920-1940:?Apostles of Modernity? * 1945-1960:?Realizing the American Dream? * 1960-1980: The Creative Revolution * 1980-2005: The Information Age: A Media Revolution * Part IV: The Religious Dimensions of Advertising in the -- Culture of Consumer Capitalism * Advertising as?Divine? Mediator * Advertising as Sacramentality * Advertising and Ultimate Concern * Part V: Refusing to be an Advertisement: Enacting Disruptive Performative Identities Against the Religious Dimensions of Advertising * Cultural Identity Formation * Policing the Body: Foucault?s Theory of the Body as Inscriptive Surface * Embodied Subjectivity and the Oppositional Gaze * Disruptive Performative Identities * A Counternarrative of Embodiment.
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|a Includes bibliographical references (pages 179-184) and index.
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0 |
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|a Print version record.
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| 650 |
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|a Religion in advertising.
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| 650 |
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|a Consumption (Economics)
|x Religious aspects.
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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| 650 |
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7 |
|a Consumption (Economics)
|x Religious aspects
|2 fast
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| 650 |
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7 |
|a Religion in advertising
|2 fast
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| 650 |
1 |
7 |
|a Reclame.
|2 gtt
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| 650 |
1 |
7 |
|a Religieuze aspecten.
|2 gtt
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| 758 |
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|i has work:
|a The religious dimensions of advertising (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFxfFm9WWrM7YhJvHmccCP
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|a Sheffield, Tricia.
|t Religious dimensions of advertising.
|b 1st ed.
|d New York : Palgrave Macmillan, 2006
|z 1403974705
|z 9781403974709
|w (DLC) 2006043261
|w (OCoLC)65187380
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| 830 |
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0 |
|a Religion/culture/critique.
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=308301
|y Click for online access
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|a EBC-AC
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|a 92
|b HCD
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