Rural marketing : targeting the non-urban consumer

Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

This highly practical and informative book provides unique insights into the essential. features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition. has been thoroughly revised and expanded, and...

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Bibliographic Details
Main Author: Velayudhan, Sanal Kumar, 1955-
Format: eBook
Language:English
Published: Los Angeles [Calif.] : Response Books, ©2007.
Edition:2nd ed.
Subjects:
Marketing > India.
Consumer behavior > India.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Consumer behavior
Marketing
Rural conditions
India > Rural conditions.
India
Online Access:Click for online access
Description
Summary:This highly practical and informative book provides unique insights into the essential. features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition. has been thoroughly revised and expanded, and examines in greater detail the concept. of rural markets and rural marketing. It also contains numerous short cases to. illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into:. - The nature and patterns of rural behaviour. - A deta.
Physical Description:1 online resource (249 pages) : illustrations
Bibliography:Includes bibliographical references (pages 242-249).
ISBN:9788178299754
8178299755
Source of Description, Etc. Note:Print version record.

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