Brand new China : advertising, media, and commercial culture

Brand new China : advertising, media, and commercial culture / Jing Wang.

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique...

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Bibliographic Details
Main Author: Wang, Jing, 1950-
Format: eBook
Language:English
Published: Cambridge, Mass. : Harvard University Press, 2008.
Subjects:
Advertising > China.
Marketing > China.
Brand name products > China.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > International > Marketing.
Advertising
Brand name products
Marketing
Markenartikel
Werbepsychologie
Reclame.
Merknamen.
China
China.
Online Access:Click for online access
Description
Summary:One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Physical Description:1 online resource (xiii, 411 pages) : illustrations
Bibliography:Includes bibliographical references (pages 357-392) and index.
ISBN:9780674044821
0674044827
0674047087
9780674047082
Language:In English.
Source of Description, Etc. Note:Print version record.

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