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1 |
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|a Wang, Jing,
|d 1950-
|1 https://id.oclc.org/worldcat/entity/E39PBJvmM3T9v8ykX7XK9FB9Dq
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| 245 |
1 |
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|a Brand new China :
|b advertising, media, and commercial culture /
|c Jing Wang.
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| 260 |
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|a Cambridge, Mass. :
|b Harvard University Press,
|c 2008.
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| 300 |
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|a 1 online resource (xiii, 411 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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|g polychrome.
|2 rdacc
|0 http://rdaregistry.info/termList/RDAColourContent/1003
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| 347 |
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|a data file
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| 380 |
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|a Bibliography
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| 504 |
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|a Includes bibliographical references (pages 357-392) and index.
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0 |
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|a Introduction: Framing Chinese advertising -- Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media -- Conclusion: Countdown to the Olympics.
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|a Print version record.
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|a One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
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| 546 |
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|a In English.
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| 650 |
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0 |
|a Advertising
|z China.
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| 650 |
|
0 |
|a Marketing
|z China.
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| 650 |
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0 |
|a Brand name products
|z China.
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x International
|x Marketing.
|2 bisacsh
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| 650 |
|
7 |
|a Advertising
|2 fast
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| 650 |
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7 |
|a Brand name products
|2 fast
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| 650 |
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7 |
|a Marketing
|2 fast
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| 651 |
|
7 |
|a China
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3
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| 650 |
|
7 |
|a Markenartikel
|2 gnd
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| 650 |
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7 |
|a Marketing
|2 gnd
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| 650 |
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7 |
|a Werbepsychologie
|2 gnd
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| 650 |
1 |
7 |
|a Reclame.
|2 gtt
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| 650 |
1 |
7 |
|a Merknamen.
|2 gtt
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| 651 |
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7 |
|a China.
|2 gtt
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| 758 |
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|i has work:
|a Brand new China (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH6H8f7db7MHybPp6HQVfm
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|a Wang, Jing, 1950-
|t Brand new China.
|d Cambridge, Mass. : Harvard University Press, 2008
|z 9780674026803
|z 0674026802
|w (DLC) 2007027501
|w (OCoLC)153598416
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3300154
|y Click for online access
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| 903 |
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|a EBC-AC
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|a 92
|b HCD
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