Consumer Boycotts : Effecting Change through the Marketplace and Media.

Consumer Boycotts : Effecting Change through the Marketplace and Media.

Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.

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Bibliographic Details
Main Author: Friedman, Monroe
Format: eBook
Language:English
Published: London : Routledge, 1999.
Subjects:
Consumer behavior.
Boycotts.
Consumer satisfaction.
Consumer complaints.
Boycotts
Consumer behavior
Consumer complaints
Consumer satisfaction
Online Access:Click for online access
Description
Summary:Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.
Physical Description:1 online resource (305 pages)
ISBN:9780203900406
0203900405
Source of Description, Etc. Note:Print version record.

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