Forecasting for the Pharmaceutical Industry : Models for New Product and In-Market Forecasting and How to Use Them.

Forecasting for the Pharmaceutical Industry : Models for New Product and In-Market Forecasting and How to Use Them.

The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ.

Saved in:
Bibliographic Details
Main Author: Cook, Arthur G.
Format: eBook
Language:English
Published: Farnham : Ashgate Pub., 2007.
Subjects:
Pharmaceutical industry > Forecasting.
Pharmaceutical industry.
Pharmaceutical industry
Pharmaceutical industry > Forecasting
Online Access:Click for online access
Description
Summary:The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ.
Physical Description:1 online resource (160 pages)
ISBN:9780754685579
0754685578
Source of Description, Etc. Note:Print version record.

Similar Items