Information Marketing.

Information Marketing.

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of inform...

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Bibliographic Details
Main Author: Rowley, Jennifer
Format: eBook
Language:English
Published: Farnham : Ashgate Pub., 2007.
Subjects:
Information services > Marketing.
Information services industry.
Information services industry
Information services > Marketing
Online Access:Click for online access
Table of Contents:
  • Cover; Contents; List of figures; Acknowledgements; Introduction; 1 Marketing; 2 The information marketplace; 3 Customers; 4 Information products and services; 5 Building customer relationships; 6 Branding and corporate identity; 7 Marketing communications; 8 Price and pricing policy; 9 Collecting marketing data; 10 Marketing strategy and planning; Index.

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