Effective Media Communication during Public Health Emergencies : a WHO Handbook Nonserial Publication.

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases o...

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Bibliographic Details
Main Author: Hyer, Randall N.
Format: eBook
Language:English
Published: Geneva : World Health Organization, 2006.
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Online Access:Click for online access
Description
Summary:Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally suppo.
Physical Description:1 online resource (60 pages)
ISBN:9789240681927
9240681922