Effective Media Communication during Public Health Emergencies : a WHO Handbook Nonserial Publication.

Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases o...

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Bibliographic Details
Main Author: Hyer, Randall N.
Format: eBook
Published: Geneva : World Health Organization, 2006.
Online Access:Click for online access
Table of Contents:
  • CONTENTS; STEP 1: Assess media needs, media constraints, and internal media-relations capabilities; STEP 2: Develop goals, plans and strategies; STEP 3: Train communicators; STEP 4: Prepare messages; STEP 5: Identify media outlets and media activities; STEP 6: Deliver messages; STEP 7: Evaluate messages and performance; ANNEXES.