Media globalization and the Discovery Channel networks

Media globalization and the Discovery Channel networks / Ole J. Mjos.

Offering a thorough and accessible account of the global expansion of Discovery and its relationship with media globalization, Mjos explores the way in which the processes of media globalization unfold and develop, and traces some of the possible consequences.

Saved in:
Bibliographic Details
Main Author: Mjos, Ole J., 1970-
Format: eBook
Language:English
Published: New York : Routledge, 2009.
Series:Routledge advances in internationalizing media studies ; 4.
Subjects:
Discovery Channel (Firm)
Television and globalization.
TECHNOLOGY & ENGINEERING > Television & Video.
Television and globalization
Online Access:Click for online access
Table of Contents:
  • Media globalization and televisual culture
  • The rise of Discovery : 'the world's number one non-fiction media company'
  • Discovery the brand : image, reputation, promise
  • The globalization of factual entertainment
  • Discovery's localization strategies
  • Global resonance : television programing for the world
  • Negotiating the global and the national through televisual culture
  • The duality of globalization in Discovery.

Similar Items